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ASBIS Romania concluded a distribution agreement with Fujitsu

ASBIS Romania concluded a distribution agreement with Fujitsu

Through this partnership, ASBIS Romania will offer to its reselling partners products from the entire Fujitsu range, from mobile and desktop PCs, to workstations, servers, IT storage and peripheral solutions, both from the consumer range and the commercial one.

Press Release

Bucharest, Romania, January 19, 2012 —  ASBIS Romania, one of the most important distributors in the IT field in Romania, concluded a distribution agreement with Fujitsu, the third IT services supplier worldwide and number 1 in Japan, as part of its development strategy. Through this partnership, ASBIS Romania will offer to its reselling partners products from the entire Fujitsu range, from mobile and desktop PCs, to workstations, servers, IT storage and peripheral solutions, both from the consumer range and the commercial one.

Following this agreement, ASBIS Romania is extending its portfolio with new A-Brand products, which respond to various user requirements concerning functionality, quality and price of notebooks, desktop PCs, servers and other equipment. These products open new business opportunities for ASBIS partners, enabling them to approach a wider range of customers and to offer competitive products in different areas of interest.

The mobile equipment portfolio Fujitsu LIFEBOOK offers a wide range of products structured in three categories: All-Round (entry-level), Advanced (enhanced performance) and Superior (best performance). The Fujitsu LIFEBOOK products are highly reliable, being the result of a unique combination between the German precision and the worldwide famous Japanese quality, supported by a 30 year experience in the field.

Through the constant pursuit of innovation the Fujitsu Group aims to contribute to the creation of a networked society that is rewarding and secure, bringing about a prosperous future that fulfills the dreams of people throughout the world. Fujitsu also sees its business partners as invaluable contributors, enabling it to add value to the products and services provided to its customers.

“ASBIS Romania, an extremely dynamic distributor on the local IT market, with a significant growth in the A-Brands field during the last years, matches perfectly with the Fujitsu’s strategy.“ declared Monica Aluas, Country Manager of ASBIS Romania. “Besides the standard commercial benefits – stock availability, payment terms, customized prices depending on the business size etc -,  ASBIS helps its partners to develop, to generate larger sales and higher revenues. Through us, they will be able to access all resources available to Fujitsu’s authorized channel members and, moreover, the ASBIS team will offer pre-sales and post-sales support and will develop marketing programs in their benefit.”

The customers can also run their activity with ASBIS online, via the business-to-business portal, which gives them a faster way in completing the sales cycle, lower operating costs and a more comfortable working method. Users have the possibility to access all necessary information and to place online orders, can check very easily the availability on stock, can make reservations, can obtain detailed product information and can see images of products, can learn about all active incentives and marketing programs and many other useful elements.

ASBIS Romania, authorized distributor in A-Brands area for Dell, Fujitsu and Lenovo, is the local subsidiary of the Group ASBISc Enterprises PLC (WSE: ASB), top distributor in the information technology field headquartered in Cyprus. ASBIS Group is specialized in the distribution of components and peripheral devices for computers, consumer electronic products and software from wellknown  manufacturers, such as Intel, AMD, Seagate, Western Digital, Samsung, Microsoft, Fujitsu, Toshiba, Dell, Acer, Lenovo, Hitachi. It has branches in 26 countries, more than 1200 employees and 32,000 active customers in more than 70 countries and registered revenues higher than USD 1.43 billion in 2010. For more information, please visit

About Fujitsu
Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011. For more information, please visit

About Fujitsu Technology Solutions
Fujitsu Technology Solutions is the leading European IT infrastructure provider with a presence in all key markets in Europe, the Middle East and Africa, plus India, serving large-, medium- and small-sized companies as well as consumers. With its Dynamic Infrastructures approach, the company offers a full portfolio of IT products, solutions and services, ranging from clients to datacenter solutions, Managed Infrastructure and Infrastructure-as-a-Service. Fujitsu Technology Solutions employs more than 13,000 people and is part of the global Fujitsu Group. For more information, please visit:

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