In order to meet the fast-growing demand for increased storage capacity, Transcend has joined forces with Game Fast. Inc to introduce a special World of Warcraft version of its best-selling 2.5” portable hard drive, preloaded with the complete second expansion set of the game, Wrath of the Lich King. This unique hard drive not only allows gamers to automatically load the game simply by plugging in the drive, but also gives them a convenient way to backup and transport their game saves and settings. Starting November 22nd, Transcend’s World of Warcraft version of its 2.5” anti-shock portable hard drive will be distributed exclusively in Taiwan, Hong Kong and Macau. Transcend expects its joint venture with Game Fast to further increase demand for its hottest-selling portable hard drive.

The limited edition World of Warcraft package includes Transcend’s lightweight shock-proof SJ25M 2.5” portable hard drive, which has recently earned Japan’s Good Design award for its excellent rugged design and features. To protect against data loss or damage from accidental slips or falls, the SJ25M is equipped with advanced two-stage anti-shock technology, literally making it one of the safest places to keep your data. The drive not only makes external storage easier, but also more productive with its convenient "OneTouch" Auto-Backup button and bundled StoreJet™ Elite software that offers intelligent backup scheduling, security, and file compression functions. The World of Warcraft portable hard drive bundle is now available in 160GB, 250GB, 320GB and 500GB capacities.

World of Warcraft, often referred to as WoW, is a massively multiplayer online role-playing game (MMORPG). With more than 11 million subscribers, World of Warcraft is currently the world`s largest MMORPG in those terms, and holds the Guinness World Record for the most popular MMORPG. In April 2008, World of Warcraft was estimated to hold 62% of the massively multiplayer online game (MMOG) market. Blizzard Entertainment announced World of Warcraft on September 2, 2001. The first expansion set of the game, The Burning Crusade, was released on January 16, 2007. Wrath of the Lich King, the much anticipated second expansion set, is expected to further expand the success of the WoW franchise by attracting both current players as well as newcomers.