ASBIS near you

Our network of 27 subsidiaries located all over the EMEA region supplies Information and Communications Technology products and solutions across the globe. Find ASBIS office in your country.

Other headlines

September 17, 2021
ASBIS expands its authorized territory into Bulgaria with Vertiv’s portfolio of ...
September 08, 2021
ASBISc Enterprises Plc, a leading Value-Added Distributor, developer and ...
August 12, 2021
The CANYON brand, owned by the WSE-listed ASBIS Enterprises Plc, a leading ...
July 29, 2021
Bogdan talked about the ASBIS IT solutions designed for the educational field, ...
July 29, 2021
ASBISc Enterprises Plc, a leading Value-Added Distributor, developer and ...
July 22, 2021
In June 2021 ASBIS and ABBYY concluded an agreement to expand distribution to ...
June 25, 2021
22nd June 2021 - UAE– ASBIS Middle East has won the TOSHIBA STAR AWARD for Best ...
June 17, 2021
ASBIS Slovakia, a subsidiary of ASBISC Enterprises PLC (WSE: ASB), became the ...
June 10, 2021
ASBISc Enterprises Plc, is a leading Value-Added Distributor, developer and ...
June 01, 2021
The Prestigio brand, owned by ASBISc Enterprises Plc, a leading distributor of ...
ASBIS Hungary Pins Hopes on Canyon and Prestigio

March 05, 2007

ASBIS Hungary Pins Hopes on Canyon and Prestigio

Andrey Velesko, regional sales director at ASBIS, comments on the current situation and prospects for Hungarian IT market.

Hungarian Flag Emblem

Comments provided to IT Europa by Andrey Velesko, regional sales director, ASBIS.

- Can you give us an overall view of the IT and communications market - what is growing, where the problems lie, how the economy and government decisions and plans are affecting IT investment? What growth is forecast for 2007?

Andrey Velesko, ASBIS- Hungarian IT and communication market has become pretty mature over the last years and it now reflects main western trends. The largest growth is seen in notebook and accessories markets, while desktop sales in 2006 were approximately the same as year before. Server business posts regular year-on-year growth. Unfortunately, large budget deficit (over 10% of GDP in 2006) hinders governmental investments in IT. The same trend is expected in 2007.

- What trends do you see in the IT market at the moment? How do you think the next few years will pan out?
- The convergence of IT and entertainment markets will continue and ASBIS is planning to profit from this trend with its Canyon and Prestigio brands.

- How is ASBIS doing? Growth figures? Staff numbers increasing? Any new vendors? Any old vendors dropped?
- ASBIS HU revenue grew by 15% in 2006 against 2005 with the same staff number. We are traditionally strong at Intel-based server products. We have a dedicated group for server products and we carry such brands as Intel, Adaptec, LSI, Supermicro, Tyan, TrippLite, etc. Last year we started distribution of Allied Telesys networking, and AMCC was added to our portfolio recently.

-  Are you still doing well in the hard drive business? What's new in storage?
Our desktop storage business is not growing any more but we sell more and more server storage solutions. SAS still did not pick up but we expect that to happen this year. We are looking to extend our portfolio in this lucrative segment. We expect better volume of 2.5" drives this year, and we pin our hopes on Intel’s barebone programme and growth of external memory products.

- Channels - what is happening in channels - which partners are growing, which technologies, which other distributors are you finding competitive?

- As more and more customers go for mobile computing, retail sales channel benefits from that. Falling prices in low-end notebook segment attract more and more private users, and discounters like Tesco, Cora and Metro do their best to meet customers’ changing demands. On the other hand, some retail chains, for example PhotoHall and MediaMarkt, understand that they are not price competitive with discounters and shift their business to higher margin innovative products. ASBIS Hungary promotes Canyon and Prestigio brands with clear sales channels differentiations. We plan to at least double our Canyon and Prestigio sales this year.
Leave your comment about this article

Disclaimer: The information contained in each press release posted on this site was factually accurate on the date it was issued. While these press releases and other materials remain on the Company's website, the Company assumes no duty to update the information to reflect subsequent developments. Consequently, readers of the press releases and other materials should not rely upon the information as current or accurate after their issuance dates.