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ASBIS and Rakuten TV start promotional campaigns in retail in Poland

October 01, 2020

ASBIS, Rakuten TV

ASBIS and Rakuten TV start promotional campaigns in retail in Poland

ASBISc Enterprises Plc, a leading distributor of IT products in the growing markets of Europe, the Middle East and Africa, and the manufacturer of the Prestigio, Canyon and Perenio brands, has signed a promotional agreement with Rakuten TV, becoming a Distributor to promote Rakuten TV products in selected markets.

This summer Rakuten TV and ASBIS established cooperation to promote Rakuten TV products with such leading retail chains in Poland as: RTV Euro AGD, Media Expert, MediaMarkt.

The message of Rakuten TV promotion in retail in Poland consists in that all consumer devices and home appliances are eligible for special Rakuten TV codes for 2, 5 or 10 films for rent during the period of activation which is up to 1 calendar year.

Rakuten TV is famous for its ability to most quickly deliver a primely released movies from global studios in Full HD and Ultra HD quality, dubbed in Polish language, which allows local people to stay tuned about World's cinema trends and online entertainments.

Siarhei Kostevitch, CEO and Chairman of the Board of Directors ASBISc Enterprises Plc, commented: “ASBIS has been developing the sector of electronic software distribution for many years. Our contract with Rakuten TV in Poland is another step on the way to strengthening ASBIS position in this sector. VoD services, like other services of paid access to online content, are currently developing very dynamically around the world. We have found out about their importance in the past few months, when most of our lives have moved to the Internet. We definitely want to be a part of this growing market of digital software distribution.”

About Rakuten TV  

Rakuten TV is the first Video On-Demand platform in Europe combining TVOD (Transactional video-on-demand), AVOD (Advertising video-on-demand)and SVOD (Subscription video-on-demand)services, providing users auniverse of content just one click away. While Rakuten TV ́s TVOD service provides a true cinematic experience with the latest new releases, the AVOD service offers a range of thematic channels for free, including Movies, Euronews, Kids TV, Viki, Documentaries and Rakuten Stories-a channel embodying Rakuten TV ́s original and exclusive content. On the subscription side, the platform provides the international SVOD service, Starzplay, as a premium content provider of movies and TV series. Rakuten TV is available in 42 European territories and forms part of Rakuten, Inc. one of the worlds’ leading internet services companies, offering a wide variety of services for consumers and businesses, with a focus on e-commerce, fintech and digital content. Rakuten, headquartered in Japan, is also known for its partnership with FC Barcelona, the NBA, the Golden State Warriors, Davis Cup and Spartan Race.

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