ASBIS near you

Our network of 27 subsidiaries located all over the EMEA region supplies Information and Communications Technology products and solutions across the globe. Find ASBIS office in your country.

Other headlines

September 17, 2021
ASBIS expands its authorized territory into Bulgaria with Vertiv’s portfolio of ...
September 08, 2021
ASBISc Enterprises Plc, a leading Value-Added Distributor, developer and ...
August 12, 2021
The CANYON brand, owned by the WSE-listed ASBIS Enterprises Plc, a leading ...
July 29, 2021
Bogdan talked about the ASBIS IT solutions designed for the educational field, ...
July 29, 2021
ASBISc Enterprises Plc, a leading Value-Added Distributor, developer and ...
July 22, 2021
In June 2021 ASBIS and ABBYY concluded an agreement to expand distribution to ...
June 25, 2021
22nd June 2021 - UAE– ASBIS Middle East has won the TOSHIBA STAR AWARD for Best ...
June 17, 2021
ASBIS Slovakia, a subsidiary of ASBISC Enterprises PLC (WSE: ASB), became the ...
June 10, 2021
ASBISc Enterprises Plc, is a leading Value-Added Distributor, developer and ...
June 01, 2021
The Prestigio brand, owned by ASBISc Enterprises Plc, a leading distributor of ...
ASBIS Appointed <strong>Toshiba’s Distributor</strong> in Saudi Arabia

February 14, 2008

ASBIS Appointed Toshiba’s Distributor in Saudi Arabia

Toshiba has awarded in-country distribution rights for Saudi Arabia to ASBIS Middle East.

Toshiba notebooks

Toshiba has awarded in-country distribution rights for Saudi Arabia to ASBIS Middle East FZE. ASBIS has been given license to develop Toshiba’s commercial business by dealing with SMB resellers and VARs.

Hesham Tantawi (left) and Santosh VargheseThe Saudi PC and notebook market is expected to reach close to $4bn by 2011 and already accounts for 40 percent of the overall spend in the GCC (Gulf Cooperation Council) region.

With notebook sales in Saudi Arabia far surpassing those of desktops, Toshiba has rationalized its distribution channel in the Kingdom with the appointment of two new distribution partners (ASBIS and Redington) who join the existing two to focus on particular sectors of the market.

 "2008 is certainly going to be a very important year for Toshiba in the Kingdom. Technology and the internet are being embraced and are spreading fast, so many opportunities are there for the taking," said Santosh Varghese, regional general manager for Toshiba's Computer Systems Division. "I am confident that Toshiba is now in a perfect position to service all facets of this market and I believe that our strategy will be proven right in 2008."

In addition to this, the exponential growth of the small to medium sized business market has highlighted the requirement for a more structured channel to market and this is where ASBIS will support Toshiba by dealing with SMB Resellers and Value Added Resellers.

 

Hesham Tantawi, Vice President MEA at ASBIS, concluded: "We are very excited about this new partnership. Our knowledge of the market in Saudi, coupled with our longstanding link with big brand technology partners such as Toshiba, will sure prove a winning formula for the Kingdom."

 

The distribution agreement with ASBIS will further cement Toshiba's status within the Saudi market and is a result of a focused analysis of opportunities in the Kingdom conducted by Toshiba in 2007. As noted by Santosh Varghese, "2008 sees Saudi Arabia being a key-market for many vendors, which undoubtedly will be resulting in some fierce competition and serious challenges, but I am confident that Toshiba will be at the forefront setting the pace."

The new arrangement for Saudi Arabia complements the existing authorized distributorship agreement between ASBIS and Toshiba, covering 16 other countries of the EMEA region. 

Toshiba notebooks in ASBIS' B2B Online Marketplace 

Disclaimer: The information contained in each press release posted on this site was factually accurate on the date it was issued. While these press releases and other materials remain on the Company's website, the Company assumes no duty to update the information to reflect subsequent developments. Consequently, readers of the press releases and other materials should not rely upon the information as current or accurate after their issuance dates.