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September 17, 2021
ASBIS expands its authorized territory into Bulgaria with Vertiv’s portfolio of ...
September 08, 2021
ASBISc Enterprises Plc, a leading Value-Added Distributor, developer and ...
August 12, 2021
The CANYON brand, owned by the WSE-listed ASBIS Enterprises Plc, a leading ...
July 29, 2021
Bogdan talked about the ASBIS IT solutions designed for the educational field, ...
July 29, 2021
ASBISc Enterprises Plc, a leading Value-Added Distributor, developer and ...
July 22, 2021
In June 2021 ASBIS and ABBYY concluded an agreement to expand distribution to ...
June 25, 2021
22nd June 2021 - UAE– ASBIS Middle East has won the TOSHIBA STAR AWARD for Best ...
June 17, 2021
ASBIS Slovakia, a subsidiary of ASBISC Enterprises PLC (WSE: ASB), became the ...
June 10, 2021
ASBISc Enterprises Plc, is a leading Value-Added Distributor, developer and ...
June 01, 2021
The Prestigio brand, owned by ASBISc Enterprises Plc, a leading distributor of ...
CIO Magazine published interview with ASBIS Bulgaria General Manager Mitko Topalov

April 05, 2021

ASBIS

CIO Magazine published interview with ASBIS Bulgaria General Manager Mitko Topalov

Mitko Topalov, ASBIS: 20 years ago and now the greatest value and pride of the company are its employees

ASBIS was established in 1990 in Belarus and entered the Bulgarian market in 1998. Each of the team members was clearly aware that he was embarking on a risky adventure, but it was the ambition to do something new, useful and memorable that motivated us.  

A lot of challenges were ahead of us: competition was not regulated, taxes were “saved” by many market players at the time. And most important: we had to build a strongly motivated team with similar values and vision for the future of the company.  

The years that followed were years of enthusiasm and inspiration. ASBIS Bulgaria positioned itself as a good and trusted distributor, constantly increasing its portfolio and customer base. To escape from the direct competition, CANYON and PRESTIGIO were introduced and developed very successfully as ASBIS Group own brands. And new own brands continue to enrich our portfolio. At the same time strong brands like DELL, Microsoft, INTEL, AMD, Kingston, WD and others remain the base of our volume business.  

Through the years there were many failures and more success stories, paving the way of the company to nowadays. And ASBIS is still here and stronger than before! Because the most important pride value are the people in the company! There can be no satisfied customers if the people in the company are not happy, appreciated and satisfied.  

>> Read the interview

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