ASBIS near you

Our network of 27 subsidiaries located all over the EMEA region supplies Information and Communications Technology products and solutions across the globe. Find ASBIS office in your country.

Other headlines

April 30, 2021
ASBISc Enterprises Plc, a leading distributor of IT and CE products on emerging ...
April 28, 2021
Having successful experience and cooperation in the Middle East region with ...
April 27, 2021
ASBIS Slovakia, a subsidiary of ASBISC Enterprises PLC (WSE: ASB), has been ...
April 20, 2021
PRESS RELEASE -20 April 2021; Limassol, Cyprus, and Warsaw, Poland
April 16, 2021
NEW YORK, April 14, 2021 (GLOBE NEWSWIRE) -- Argus Research, an independent ...
April 05, 2021
Mitko Topalov, ASBIS: 20 years ago and now the greatest value and pride of the ...
March 16, 2021
ASBIS has been recognized in the prestigious competition "Stock Exchange ...
February 23, 2021
Cooperation between ASBISc Enterprises PLC and Compulocks Brands began in 2018
February 11, 2021
Breezy will give a second life to Apple and other products what fits with the ...
Customer Focus and Team Spirit Drive ASBIS Bulgaria Forward

December 17, 2007

Customer Focus and Team Spirit Drive ASBIS Bulgaria Forward

Mitko Topalov, ASBIS’ Regional Sales Director for Bulgaria, Romania and Serbia, reveals in an interview what it takes to maintain market leadership.

Mitko Topalov, ASBIS Bulgaria

Mitko Topalov, ASBIS’ Regional Sales Director for Bulgaria, Romania and Serbia, reveals  what it takes to maintain market leadership in an interview with

-- ASBIS BG has been recognized as the Best IT Disti for the 5th consecutive year. What is your recipe for success? How difficult is it for you to maintain the leading position all these years?

Mitko Topalov, ASBIS-- The No.1 position has not been our purpose, we never work with "rankings" in mind. Our main goal has always been to provide the best possible quality of service to our customers, to offer them support, diverse product portfolio, to have good relations and maintain good connections with them. And our success is a logical result of such customer-focused approach.
Very important for our good relations with the customers is the pre-sales support, our marketing activities, various trainings for different product lines. We are also focused on the B2B service, and our valuable online trading platform has been rated by our customers as the best Internet tool in Bulgaria, leaving far behind other web-based business tools offered by our competitors.
Another important aspect is the policy towards our employees, and the strategy to build a strong and motivated team. I must point out that the core of our team has been working together and is still together for over 9 years, since we started ASBIS Bulgaria. People come and stay in the company, and the number of people leaving the company is very small - it is the smallest compared to other IT companies. We try to establish the best possible working climate and working conditions, so our employees really feel that the company values their efforts. I must say this is highly recognized by the other IT companies in Bulgaria.
-- Have you felt an increased competition from foreign players since Bulgaria’s accession to the EU?

-- Since Bulgaria entered the EU, and the Bulgarian IT market stabilized and grew, especially during the last year, our market became attractive to foreign players. For the moment they have not established their local offices, but we feel their "incursions" from abroad. And this will probably continue. Nevertheless, with the EU acquisition of Bulgaria, we observe a decrease in the local grey market and we have expanded our customer base with many customers who maybe worked in the grey sector before coming to the official market as our customers. So, generally speaking, our EU entry has had a positive effect on our business.
-- What market trends do you observe and what are your development plans?

-- The most noted market tendencies are the development of the mobile PC market and the retail-oriented product lines. We plan to expand the sales channels, and to move away from the classical schemes of distribution by developing B2C and other business channels. Additionally, we plan to grow by adding new product lines to our portfolio.


Disclaimer: The information contained in each press release posted on this site was factually accurate on the date it was issued. While these press releases and other materials remain on the Company's website, the Company assumes no duty to update the information to reflect subsequent developments. Consequently, readers of the press releases and other materials should not rely upon the information as current or accurate after their issuance dates.