ASBIS near you

Our network of 27 subsidiaries located all over the EMEA region supplies Information and Communications Technology products and solutions across the globe. Find ASBIS office in your country.

Other headlines

April 05, 2021
Mitko Topalov, ASBIS: 20 years ago and now the greatest value and pride of the ...
March 16, 2021
ASBIS has been recognized in the prestigious competition "Stock Exchange ...
February 23, 2021
Cooperation between ASBISc Enterprises PLC and Compulocks Brands began in 2018
February 11, 2021
Breezy will give a second life to Apple and other products what fits with the ...
January 22, 2021
The "Success of the 2020“ award was presented to ASBIS Belarus VAD team during ...
December 23, 2020
‘‘Innovative Product of the Year’’ award has been presented to Prestigio ...
December 21, 2020
ASBIS Middle East awarded Best Distributor 2020 by the Reseller Forum and ...
December 10, 2020
ASBISc Enterprises PLC, has announced today that it has started distribution of ...
December 10, 2020
ASBIS expands its partnership with Seagate and begins distributing Seagate ...
ASBIS launched an unusual internet campaign «IBM DISCovery!»

March 18, 2002

ASBIS launched an unusual internet campaign «IBM DISCovery!»

ASBIS launched an unusual internet campaign

ASBIS launched the rich-media internet campaign «IBM DISCovery!» in 7 countries simultaneously (Bulgaria, Czech Republic, Hungary, Poland, Russia, Slovakia, Ukraine). It is the first campaign for Eastern Europe, where the effectiveness of the rich media ad is 30 times higher than traditional banners’ average rate: 14-15% CTR for the reach media against 0.5% for old-school animated banners.

This campaign continues ASBIS experience in applying advanced internet technologies for demand generation tasks that every IT distributor faces. Along with the banner campaign, “IBM DISCovery!” includes the incentives for ASBIS customers who purchase IBM technology group hard drives.

Initially, rich-media modules were placed and tested on all 17 ASBIS’ local websites. “IBM DISCovery!” campaign Flash banners float over the regular site content and therefore they virtually cannot be missed or ignored. User interacts with them, and able to dismiss banners finally to continue reading. Meanwhile, they don’t slow down website content loading — banners are downloaded afterwards.

According to multiple industry studies, rich-media banners are much more cost-effective in terms of customers contacts gained. Moreover, Flash technologies usage leads to 340% increase of click through, and 71% increase of the brand metrics (Source: DoubleClick Inc., and Millward Brown).


Disclaimer: The information contained in each press release posted on this site was factually accurate on the date it was issued. While these press releases and other materials remain on the Company's website, the Company assumes no duty to update the information to reflect subsequent developments. Consequently, readers of the press releases and other materials should not rely upon the information as current or accurate after their issuance dates.